Papayarosa is a UAE based brand that gives only the best from the world of fashion and bringing beautiful designs to the middle east market each year.
They have curated exclusive brands from across the globe bringing meaningful, easy-to-style pieces that are ahead of the curve. As a creative partner we were tasked to create a stunning e-commerce platform worthy of their brand selection and state-of-the-art products. Our task was not only to cater to the audience purchasing those masterpieces, but also to bring some style and artistry to the platform itself. The final result was a mixture of the fashion and minimalism.
We approached the design with two requirements; it must be easy to navigate, and it must stand out from the competition so we started the process by experimenting with different layouts, finding new and interesting ways to display their content whilst bringing their products to life, digitally.
The majority of transition seen on the site was done through the Elementor and Lottie. This allowed us to animate the assets using techniques normally too time consuming to be done via coding.
Once the design system was established, the design team prepared the marketing stack. As the design incorporated multiple interactive components and large, high-resolution photography we decided on a social media approach using a minimal artworks. By utilizing this responsive ads, the campaign reached the end user with a beautifully smooth experience when browsing and interacting with the elements.