Mind Write Now have pioneered the UK’s leading diary and stationery from Collins. They continue to offer premium quality products, bringing innovative and beautiful designs to the market each year.
The client have introduced these niche products into events, and a hugely grossing megastores view audience around the world. With the focus on community events now bigger than ever before, we were tasked to create a stand out platform worthy of the status and user traffic and potential e-learning with their upcoming projects. Our approach was to cater to the audience purchasing diaries, notebooks and journals, but also to bring some style and artistry to the profession. The outcome was a mixture of the showcase event glamour.
We approached the design with two requirements; it must be easy to navigate, and it must stand out from the competition so we started the process by experimenting with different layouts, finding new and interesting ways to display their content whilst bringing their products to life, digitally.
The majority of transition seen on the site was done through the Elementor and Lottie. This allowed us to animate the assets using techniques normally too time consuming to be done via coding.
Once the design system was established, the design team prepared the marketing stack. As the design incorporated multiple interactive components and large, high-resolution photography we decided on a social media approach using a minimal artworks. By utilizing this responsive ads, the campaign reached the end user with a beautifully smooth experience when browsing and interacting with the elements.