For the client cryptocurrencies are so much more than just online trending thing. This project was started as just a NFT treading on open-sea, This app is an encyclopedia of crypto, and a trusted source of buying and selling NFTs as well as tracking the health hence the name Healthn. Their unrivalled expertise and sincere passion for what lies beyond a rare NFTs have now seen their knowledge translated into digital formats online, and their unbiased services branch into further cryptocurrency world. Our initial challenge was to uncover a brand proposition that explained their vision, and to create a trusted brand identity that positioned them perfectly in the crypto universe.
We had a welcome challenge with the online platform and execution of their vision, as we needed to craft a brand product showcase, marketing content, and a e-commerce service, all in one. Their previous collections of published NFT content needed to migrate to the new paid for service, aimed at open-sea, discord users, and new customers.
Cryptocurrency
CA, United States
Application development
E-commerce store
Web design
Product design
Laravel, React & Flutter
Adobe suite
Our branding process uncovered that turnings the regular buying and selling NFT into a health tracking app was at the heart of this project. We turned this passion into a simple message of ‘Healthn‘.
Inspired by their existing setup of NFTs, and what lies behind the objective, the logo mark draws its reference from flying shoe symbology. It is applied in a contemporary and minimalist form, with the type form keeping an influence of simplicity in its style. The icon mark is created with abstract interpretations of the wings and sneakers, enclosed in a straight line to look like a running shoe. It has been simplified to create a modern icon mark.
We created a UX that enabled simple content navigation, across what was once very dense and physical content, and allowed users to browse through beautiful full screen imagery. We strategically split content across multiple pages to allow for digestible content consumption and quick navigation to other products and services. Users can save product images into their collection for future reference, particularly useful for lecturers and design schools using the service for social purposes.
The branding we created for Healthn allowed us to use premium colors and elegant refined UI elements that let the beautiful shoes really shine. The platform and subscription service we created was a brilliant showcase of the new Healthn brand, and a great new digital home for the their previous and future content.
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